Search engines must have access to your site in order to crawl, index and serve up your valuable content to searchers. Understand where your site is ranking, observe competitor's best keywords, note position changes of domains and discover new organic competitors by examining who is already ranking for your keyword phrases today.Examine who is linking to you, the quality of their sites and their relevancy as it relates to co-citation and co-occurrence.ĥ.Backlinks: Open Site Explorer, Majestic SEO & ahrefs Understand where your visitors go when they get on your site, how they convert into customers or leads, and what led them to your site in the first place.Ĥ.Google Webmasters Tools is now known as the Google Search Console.ģ. Some search engines provide webmasters with data that is extremely useful to discovering optimization opportunities. Examine website data directly from the source: search engines.Crawl your website as a bot would and discover areas of opportunity by combing through data about URLs, images, CSS, script and apps.Site Crawl: Screaming Frog or Zenu Link Slueth
Several tools exist, and these are the ones that we use for audits:ġ. Here at Investis Digital we use a variety of tools to tell the entire story of a site’s SEO health. There’s certainly no one-size-fit-all tool.
Observing trends is the ultimate task for an SEO, finding meaning in a pile of numbers. The most essential step in an onsite audit is capturing the right data. Others will have methods that go farther in depth, but ours should encompass the best high level audit topics and best practice elements important for SEO. There’s no right or wrong way to perform an audit, but these are our expert recommendations on how to perform an effective one. This how-to onsite audit article should help individuals perform technical SEO audits, identifying the core areas of their site in need of improvement. SEOs and business owners alike are often confused as to what to do, how to prioritize and where to go. Common best practices are available for savvy DIY business owners but subjectivity abounds when it comes to SEO.
SEOs the world wide conduct onsite audits every day, examining core technical elements responsible for helping drive traffic from search engines.
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